LVP, part of the MEDIAPRO Group, is one of the world’s largest video gaming competition operators and the largest esports organisation in the Spanish language.
Through its offices in Madrid, Barcelona, Buenos Aires, Bogota and Mexico, it has reached over 30 countries. LVP organises prestigious national competitions and large international tournaments, it has online competition platforms (ArenaGG), and it broadcasts world events – such as the League of Legends World Championship (c) – in Spanish. LVP also provides event management, advertising and audiovisual production services.
LVP specialises in organising national competitions. It boasts almost a decade of experience in Spain, where it currently coordinates the Superliga and the Iberian Cup of League of Legends, and the VALORANT Rising.
In the last four years, within its international expansion strategy, LVP has made the leap to Latin America where it operates the Liga Master Flow in Argentina, the Liga de Honor Entel in Chile, the División de Honor Telcel in Mexico, the Golden League in Colombia, the Claro Guardians League in Peru, the Volcano Discover League in Ecuador and the Elements League in Central America and Caribe.
LVP is known for structuring the national competition ecosystem from the ground up by consolidating teams, reinforcing their identities, connecting with the local public, and generating stories about the competition and its protagonists.
LVP has offices in Spain, Argentina, Mexico and Colombia, and is available almost throughout the entire world via its competition platform, ArenaGG.
- COUNTRIES WITH PROFESSIONAL
COMPETITIONS ORGANISED BY LVP
- COUNTRIES WITH AMATEUR COMPETITIONS
ORGANISED BY LVP
Since its inception, LVP has supported the creation of meeting spaces between gamers and the public. A passion is always better when it’s shared.
LVP’s willingness to plan events linked to developing professional competition – usually finals or the final stages of leagues and tournaments – in addition to its close relationships with publishers has resulted in an event calendar being structured to include various sporting highlights: the spring and summer grand final of the League of Legends Superliga, the VALORANT Rising or League of Legends Iberian Cup, added to being present in the most relevant events in the sector with several competitions.
LVP has made all of its experience in event management available to the rest of the world. In the last two years, countries such as Argentina, Mexico or Colombia have hosted an event organised by LVP.
OFFICIAL SPANISH CHANNEL FOR THE LEAGUE OF LEGENDS
ARENAGG: WHERE CHAMPIONS ARE BORN
ArenaGG is LVP’s official competition platform. Whether as a training space for gamers who are hoping to become professionals or as a gaming corner where you can win prizes, ArenaGG is available in dozens of countries around the world. Come on in!
FREE FIRE LEAGUE PRODUCTIONSince 2019, LVP has been the most important eSports production partner for Garena in Latin America, developing and producing its main continental professional league, the Free Fire League. LVP is responsible for operating the professional league, producing and broadcasting every game day, as well as the main producer of the live finals.
ELALIGA PRODUCTIONLVP has six consecutive years in charge of the production of eLaLiga Santander, the official competition in Spain for EA SPORTS FIFA organized by LaLiga and Electronic Arts. An international reference for its production values and its innovative formats, eLaLiga has the participation of the teams that make up LaLiga Santander and LaLiga Smartbank.
MEDIAMARKT INTELThe success of VALORANT in Spain, and more specifically that of Rising, the official competition organized by LVP, cannot be understood without the support of the MediaMarkt and Intel duo. Both brands have promoted the development of the competition since the launch of the game, being its title sponsor and integrating into the generation of content for the Riot Games shooter audience.
DOMINO'S PIZZAWhat can a pizza restaurant chain do to stand out from the competition and take over a specific target market? Domino’s Pizza opted for esports and LVP with a cross-sector strategy: since 2016, it has been the official sponsor of LVP pizzas. Thanks to this initiative, today Domino’s Pizza is the most renowned brand in its category among the esports public.
TAKISHow can a new snack with a limited budget be launched on the market? Takis, one of the Bimbo Group’s snack brands, wanted to promote its latest product using digital resources in line with its target audience. Additionally, it sought to establish a direct relationship between the brand and the consumer. As a result of its strategy, in 2019 more than 60% of its target audience knew about Takis’ product.