LVP, part of the MEDIAPRO Group, is one of the world’s largest video gaming competition operators and the largest esports organisation in the Spanish language.

Through its offices in Madrid, Barcelona, Buenos Aires, Bogota and Mexico, it has reached over 30 countries. LVP organises prestigious national competitions and large international tournaments (Gamergy Masters), it has online competition platforms (ArenaGG), and it broadcasts world events – such as the League of Legends Championship Series (c) – in Spanish. LVP also provides event management, advertising and audiovisual production services.

GLOBAL PRESENCE

LVP has offices in Spain, Argentina, Mexico, Chile and Colombia, and is available almost throughout the entire world via its competition platform, ArenaGG.

  • COUNTRIES WITH PROFESSIONAL
    COMPETITIONS ORGANISED BY LVP
  • COUNTRIES WITH AMATEUR COMPETITIONS
    ORGANISED BY LVP

OFFICIAL SPANISH CHANNEL FOR THE LEAGUE OF LEGENDS
EUROPEAN CHAMPIONSHIP

OFFICIAL SPANISH CHANNEL FOR THE LEAGUE OF LEGENDS <br> EUROPEAN CHAMPIONSHIP

Sponsors

Publishers

SUCCESS STORIES

  • PHILIPS

    Can a multinational, centenary company focused on improving people’s lives successfully interact with a young target market? Philips OneBlade is an example of an innovative product that has developed a communication strategy based on esports to attract new customers. With the campaign starting in September 2018, by June 2019 more than 45% of the target market were already aware of the product.
  • DOMINO'S PIZZA

    What can a pizza restaurant chain do to stand out from the competition and take over a specific target market? Domino’s Pizza opted for esports and LVP with a cross-sector strategy: since 2016, it has been the official sponsor of LVP pizzas. Thanks to this initiative, today Domino’s Pizza is the most renowned brand in its category among the esports public.
  • TAKIS

    How can a new snack with a limited budget be launched on the market? Takis, one of the Bimbo Group’s snack brands, wanted to promote its latest product using digital resources in line with its target audience. Additionally, it sought to establish a direct relationship between the brand and the consumer. As a result of its strategy, in 2019 more than 60% of its target audience knew about Takis’ product.
  • ORANGE

    Why did Orange choose esports and LVP? Orange defined esport fans as a strategic target it had not managed to reach using conventional methods. To do so, it didn’t hesitate to become fully involved in the activities and contents generated by LVP in a long-term relationship. The result: Orange has a new gaming business line and almost one in every two esport fans names Orange as a leading brand.
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